Retail Industry
Industry: Email Alert RSS FeedBergio--the brand to beat.(Cover story)
JQ, May, 2006 by Zimmerman, Diana S.
"Products are created in the factory; brands are created in the mind." --Walter Landor, Landor & Associates
Why do some brands seem to explode, while others just drift along?
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"It's not enough to just place ads in magazines," explains Berge Abajian, founder of Bergio and chief mastermind behind its extraordinary success, "there has to be a continual emotional connection with the consumer. They have to trust, not only the brand-promise, but they have to connect with the vision behind it. Bergio stands for quality, but we also stand for innovation. Our clients know that we will always be at the forefront of establishing trends."
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And at the forefront he is. Even though the...
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