Retail Industry
Industry: Email Alert RSS FeedChopard's new "Kind of Magic".(Facets)
JQ, May, 2006
In the past, Chopard has highlighted its jewelry and watches in its ads, but now for the first time in its history, the Geneva based brand has developed a "testimonial" campaign around a recurrent central figure, supermodel Eva Herzigova. Construed around five visuals, this new "Kind of Magic" concept inspires flights of fancy, yet is structured around three key ideas: it embraces the Chopard universe, a world of dreams; it is in line with the brand's communication strategy, which includes movies; it features a "testimonial" type of campaign that allows for flexibility in interpreting this universe. Shown here is the "Spirit of Cannes" image, showing a sublime, elusive and mysterious figure, a diva, a beguiling star. (www.chopard.com)
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