IDI launches new brand identity for Israeli Diamond Industry.(Facets)

JQ, May, 2006

The Israeli Diamond Industry premiered a new brand identity at a champagne breakfast press conference at Basel World 2006, organized by the Israel Diamond Institute (IDI). The kick-off unveiled a new positioning for the Industry, based on quantitative and qualitative research in Israel and abroad.

"The Israeli Diamond Industry--All you could ask for in one" reflects Israel's multiple strategic advantages: tradition, quality of make, vast selection, market share, technology, as well as creativity and flexibility. The new positioning has been translated into a comprehensive image campaign, which includes a new brand logo, print advertising, a short and savvy image film, a redesigned and intuitive web portal, a new exhibition booth design and a host of other...

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