Zorab creation: simply irresistible.(Featured Designer)

JQ, May, 2006 by Unninayar, Cynthia

 
"Creativity is not an end unto itself, but a means to achieve other ends 
by gradually turning ideas into tangible realities." 
--Zohrab Istanboulian 

Zohrab Istanboulian and his wife, Arsine, have been "giving external form to creative ideas" since they first started designing jewelry together over 35 years ago. Today, their two children, Henry and Liza, along with Liza's husband, Hooman Partow, also have important roles in the company, getting involved in the management, marketing, and, of course, those strikingly beautiful and wildly unconventional designs. "Who says luxury should be boring," Liza exclaims, admitting that they are all "firmly committed to shaking up the rather staid and conventional world of Haute Joaillerie."

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