Retail Industry
Industry: Email Alert RSS FeedNikos Jewels: powerful. Masculine. Magnificent.(Cover story)
JQ, September, 2006 by Zimmerman, Diana S.
"Having the fewest wants, I am nearest to the gods." --Socrates (469 BC-399 BC)
Poor Socrates. It is clear by his statement that he never met Achilles, Arion, Odysseus, Paris, or Zeus--for had he seen these alluringly virile collections from Nikos Jewels, even he could not have resisted the temptation of owning them.
Since its launch in 2005, Nikos Jewels has accomplished more than just becoming a recognizable brand of men's accessories. This stunningly male-oriented company has completely changed the market for men's jewelry--and they have done it simply by realizing the obvious. There is not just one contemporary man. Today's man, like the powerful gods for which the company's collections are named, has many faces. For many companies, the lack of...
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