DTC launches Kya[TM].(Facets)

JQ, September, 2006

The Diamond Trading Company (DTC), the sales and marketing arm of the De Beers Group, has launched Kya[TM], a new collection of diamond jewelry that captures the independent spirit of South African women. "Our task" says Thoko Modisakeng, Marketing Manager for the DTC in South Africa, "was to create a South African diamond brand that would give a compelling reason to buy diamonds and create huge desire and preference for diamond jewelry amongst the domestic consumer target segment." Based on the philosophy of wearability, good design, and affordability, Kya[TM] celebrates the success and independence of South African women today.

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