Charlotte Perkins Gilman and the yellow newspaper.

In November 1909, Charlotte Perkins Gilman began publishing the Forerunner, the monthly periodical that she would write and edit for the next seven years. Its mission, as she described it, was to "stimulate thought; to arouse hope, courage and impatience," and to "express ideas which need a special medium" (Forerunner 32). She opened the first issue of the Forerunner with a poem in which she explicitly introduced her project as a response to an increasingly sensational press:

 
    "Then This" 
  The news-stands bloom with magazines, 
    They flame, ...

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