Apple eliminates the top clone vendor. (Power Computing) (Company Business and Marketing)

Macworld, November, 1997 by Beale, Stephen

Apple Computer drove a spike through the heart of its Mac OS-licensing program when it announced on September 2 that it will acquire the core assets of Power Computing, the company that built the largest Mac-clone business. Apple will exchange $100 millio n in common stock for Power Computing's Mac OS license and 200,000-name mailing list, and also has the right to retain Power Comput- ing executives involved in direct marketing, distribution, and engineering.

Power Computing will continue as a vendor of Windows PCs, but as of December 31, it will no longer sell Mac systems. Power Computing has also canceled a planned initial public stock offering and halted construction on a new $25 million headquarters near A ustin, Texas.

Competition No More...

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