Apple's computer, incorporated: never mind the name change--the Apple TV and iPhone are computers to the core.

At first glance, it might have seemed that the Mac was invisible at Macworld Expo. During Steve Jobs's keynote address, there was no announcement of new Mac hardware, no news about Leopard, no word about iLife or iWork--and to top it all off, Jobs announced that Computer was no longer part of Apple's name.

This has led some pundits to conclude--wrongly--that Apple's success in consumer electronics signifies some sort of decrease in its commitment to the Mac. Part of this stems from Apple's recent history as a one-product company; between the eras of the Apple II and the iPod, ...

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