Eliminate color casts: the white-balance menu is the key to accurate color.

Macworld, April, 2007 by Story, Derrick

Accurate exposure, faithful color, and sharp focus are the technical cornerstones of good photography. Of the three, color is the most often overlooked--many indoor shots end up with a dark reddish tint, while many outdoor snapshots end up blue and lifeless. But there's plenty you can do to avoid these problems--even if you're using a basic point-and-shoot digital camera. The key is understanding your camera's white-balance settings.

Of digital photography's many blessings, the white-balance menu is near the top of the list. Back when I was shooting on film, I needed several filters to help me capture semi-accurate color. Every time lighting conditions changed, I had to stop, dig out the appropriate filter, and attach it to my lens--assuming, of course,...

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