Food Industry
Industry: Email Alert RSS FeedPublicis Dialog launches Nutrition Marketing Research Institute
Nutraceuticals World, April, 2003
Publicis Dialog, Seattle, WA, which operates a food marketing practice, has launched a new research institute to discover better ways for food marketers to communicate nutrition issues to consumers and nutrition influencers. The new unit, called the Nutrition Marketing Research Institute (NMRI), is based in the agency's Seattle office.
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Its activities will be formed by an advisory board of nutrition experts and guided by a board of the firm's own nutrition and health marketing experts.
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