Puttin' on the pets: private label pet food and supplies sales may be declining, but manufacturers are opening up doggie-doors of opportunity to boost the category.(Category Review)(American Pet Products Manufacturers Association)

Private Label Buyer, July, 2004 by Strzelecki, Molly

A dog doesn't mind if the rubber ball he's playing fetch with cost his owner $50 or 50 cents. Cats have no opinion on the scent of their cat litter. And most fish don't care what kind of flakes they are eating, so long they are eating and not being eaten. As long as you give your pet a little love, and rub his ears or scratch his tummy (or fins) every once in awhile, pets are pretty happy creatures.

Wouldn't you be, if your life involved nothing more than eating, finding that sunny spot on the rug to sleep in, and having people play games with you, games that usually result in ...