H.E. Butt Grocery.(Particulars)(Brief Article)

Private Label Buyer, September, 2004

H.E. Butt Grocery, San Antonio, will add a new character to its H-E-Buddy kids' private label line to join H-E-Buddy, who was introduced four years ago. H-E-Buddy, the smiling grocery bag on all H-E-Buddy product packaging, is adopting a dog, whose breed and name will be determined through a vote by young shoppers.

Kids can vote online at the H-E-B Website, and ballot tables will be set up in all H-E-B stores.