Deep in the heart of Texans.(centennial celebrations of H.E. Butt Grocery Co.)(Cover Story)

Private Label Buyer, May, 2005 by Strzelecki, Molly

There is a certain special something that you can't really put your finger on that goes along with the state of Texas. Like Texas pride, which runs strong and deep among the state's population. Or the phrase, "Don't mess with Texas," which its inhabitants will tell you, and they're not joking. Texas is not a state that takes anything lightly, from its politics to its sports teams and even to its grocery shopping. After all, things are bigger and better in Texas. And when it comes to grocery stores, nothing is bigger and better in Texas than H-E-B.

H.E. Butt Grocery Co., San Antonio, is lauded by many in the grocery retail industry as one of the leading private label programs in the United States. In Texas, H-E-B is as synonymous with grocery store as Kleenex...

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