Gotcha covered: new flavors and a keen sense of the evolving market are helping private label retailers grow their oil and salad dressing categories.(Category Review)

Private Label Buyer, March, 2006 by Sichtermann, Lori

When it comes to maintaining a healthy diet, we're all guilty of straying from the path: leftover pizza for breakfast, an impromptu double cheeseburger for lunch, or maybe it's that begrudging second slice of chocolate cake after dinner--oops!

Healthful eating is a popular concept right now, making it easy to find a companion who will share your forced interest in low-fat, low-carb, zero trans-fat, non-dairy yogurt. However, what's not easy is sticking to the program. We all like to eat, and we crave flavorful foods; and too often, what's good for us is not always, well, flavorful. Thus the popularity and growing market of good-for-you and flavorful oils and salad dressings--ideal accompaniments to what we know we should be eating.

While the category...