Retail Industry
Industry: Email Alert RSS FeedHealthful meat offerings.(Publix Super Markets Inc. expands its GreenWise Market)(Brief article)
Private Label Buyer, September, 2006
Publix Super Markets Inc. will expand its GreenWise Market brand to include fresh meat products. The company is introducing GreenWise chicken in its stores, and soon will also add beef and pork offerings to the product lineup. Keeping with the GreenWise emphasis on healthful and organic foods, the chicken is antibiotic-free and raised on vegetarian diets. Additionally, during processing, the chickens are cooled with air rather than being immersed in water, which provides a taste benefit.
--Publix Super Markets Inc., Lakeland, Fla.
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