Most Recent Articles from Response

• Marketer of the Year nominees show true breadth of direct response.(Editor's Note) 

  What does the following--seemingly random--group of successful direct response products have in common? Haan Steam Mop. Snuggie. Cash4Gold. Slim...

  09/01/09 by Haire, Thomas · More from publication

• Baby Boomers prefer online TV.(Field Reports) 

  ROCKVILLE, Md. -- A new survey by ChangeWave Research reveals that business professional ages 45 to 63 are watching less traditional TV by a...

  09/01/09 by White, Juontel · More from publication

• HDTV in more than half of U.S. homes.(Field Reports) 

  ALEXANDRIA, Va. -- A recent report by the Cable Telecommunications Association for Marketing (CTAM) reveals that HDTV ownership has greatly...

  09/01/09 by White, Juontel · More from publication

• Thane recalls half-million steam cleaners due to burn risks.(Field Reports) 

  WASHINGTON -- The Consumer Product Safety Commission (CPSC) is recalling about 580,000 H20 Mop Steam Cleaners made by Thane International. ...

  09/01/09 by White, Juontel · More from publication

• TV upfront sales wrap up.(Field Reports) 

  SANTA ANA, Calif. -- Due to the economic climate, this year's upfront market was an ongoing bartering match between TV networks and advertising...

  09/01/09 by White, Juontel · More from publication

• Response Q & A: Congdon talks about proposed FTC testimonial changes and his recent senate appearance.(Field Reports)(Interview) 

  On July 21, Jon Congdon, president and co-founder of Product Partners, parent company of the successful Beachbody line of DRTV fitness products,...

  09/01/09 by Haire, Thomas · More from publication

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