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Articles in April, 2003 issue of Response

• From the lab: price points that work for short form. (Research).(Illustration)
• DMAW announces speakers for annual conference. (Field Reports).(Direct Marketing Association of Washington Conference)(Brief Article)
• Ask the oldest company in the infomercial business -- Cannella Response Television, Inc.
• Moulton Logistics, National Fulfillment join forces. (Industry Newsbites).(Brief Article)
• Jordan Whitney's program rankings. (Research).(Illustration)
• InPulse and TEST Marketing join forces to enhance services. (Field Reports).(strategic alliance)(Brief Article)
• Shining a light on the TSR's new negative option regulations. (Legal Review).(Telemarketing Sales Rule)
  by Goldstein, Linda A.
• Respond2 infomercials capture multiple awards. (Industry Newsbites).(Brief Article)
• Tilia files patent infringement suit against The Rival Co. (Industry Newsbites).(over FoodSaver home vacuum packager)(Brief Article)
• The fundamental building blocks of DRTV - infomercials: this month, the ongoing series turns its attention to the first of the industry's three principal formats. (Response Magazine's DRTV Best Practices Primer).
  by Petry, Rick
• Motivational Fulfillment inks Siegfried & Roy DVD/video deal. (Field Reports).(Brief Article)
  by Haire, Thomas
• Return Path. (Transitions).(Anita Absey, Dave Paulus appointments)(Brief Article)
• The future is yesterday. (Media).(Infomercial products that worked in the past are still working)(Column)
  by Hawthorne, Timothy R.
• Media Logic. (Transitions).(personnel appointments and promotions)(Brief Article)
• The right to dissent is crucial no matter where it is exercised. (Editor's Note).(Editorial)
  by Haire, Thomas
• REVShare Search Engine Internet Popularity Report. (Research).(Illustration)