Advertising Industry
Industry: Email Alert RSS FeedFTC's busy summer continues with new filings, findings, injunctions.(Legal News)(Federal Trade Commission)
Response, September, 2004
WASHINGTON, D.C. -- The Federal Trade Commission (FTC) has had a busy summer dealing with direct response companies' claims in a series of advertising campaigns--two of which involve longtime FTC target and infomercial host Kevin Trudeau. Most recently, on July 8, the commission announced that a Chicago federal judge found Trudeau in contempt of court for violating a July 2003 stipulated preliminary injunction in the Coral Calcium case.
In the ruling, Judge Robert W. Gettleman found that Trudeau had violated the injunction when he disseminated direct mail pieces and an infomercial that made claims that his Coral Calcium is an effective treatment or cure for cancer or other diseases. The court ordered Trudeau to cease all marketing of Coral Calcium and expressly...
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