Response

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Articles in November, 2004 issue of Response

• TMP search engine Internet popularity report.(Research)(Transactional Marketing Partners )(Brief Article)(Illustration)
• The National Association of Women Business Owners (NAWBO).(NOTABLE NEWS)(Brief Article)
• FTC wants the public to help slam spam.(SPAM UPDATE)(Federal Trade Commission)(Brief Article)
• Mia Hamm sells instructional soccer videos via DRTV.(Field Reports)(direct response television marketing services)(Brief Article)
  by Urso, Nicole
• Jordan Whitney's program rankings.(Research)(Illustration)
• Debiting technology sprouts through FTC barriers.(CRABGRASS TECHNOLOGY)(Federal Trade Commission)
  by Urso, Nicole
• Creativity, insight and knowledge will always deliver better results.(Editor's Note)
  by Haire, Thomas
• For the record.(Correction Notice)
• Welcome to Support Services 101: take a seat in the front of class for a refresher course on the back end of direct response.(Annual Support Services Guide)
  by Urso, Nicole
• FTC buckles down on 'Ab Force' belt.(Field Reports)(TELEBrands Corp.)(Federal Trade Commission)(Brief Article)
• Bernhart Associates Executive Search.(NOTABLE NEWS)(Brief Article)
• The IMS top 20 DRTV national cable rankings.(Research)(Infomercial Monitoring Service Inc.)(Illustration)
• Spanning the pacific: marketers reach overseas to explore new ground and expand sales.(Response Magazine's 3rd Annual Pan-Pacific Guide)
  by McCrea, Bridget
• Cable's direct response pioneers: 14-network cable giant Discovery Communications Inc. (DCI) has long sought creative ways to include DR advertising into its mix. How have John Carrozza and Maria Kennedy created a group of cable networks where DR has earn
  by Haire, Thomas
• Internet search ads find major profits in 2004.(Field Reports)(Brief Article)
• There's no escaping an FTC 'avalanche'.(Legal Review)(Federal Trade Commission)
  by Hailey, Gary D.; Knowles, Jeffrey D.
• Donald Trump.(NOTABLE NEWS)(QVC to promote his best-selling books)(Brief Article)
• Greg Renker wins Lifetime Achievement Award.(Field Reports)(Brief Article)
• ROI by the numbers: measuring return on investment (ROI) can be tricky, but it's an important step in any direct campaign.(Measuring Success)
  by McCrea, Bridget
• Short-form DRTV media index resuscitated: new format, measured by TNS Media Intelligence/CMR, track dollars spent down to the last penny.(2nd Quarter Short-Form Media Billings)(direct response television marketing services)
  by Moftakhar, Shay
• CortiSlim faces hefty allegations from FTC, FDA.(LEGAL ACTION)(Federal Trade Commission)(Food and Drug Administration)
  by Urso, Nicole
• 20 years of the best and worst.(Media Zone)(Television broadcasting industry)
  by Hawthorne, Timothy R.
• How does your infomercial score?(From the Lab)(Take2Direct developed a scoring system to help direct response marketers)
• Interglobal Intl. Ltd.(NOTABLE NEWS)(Brief Article)
• Taking products to retail can boost your sales numbers and image.(Retail Outlet)
  by Potter, Donald L.