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Industry: Email Alert RSS FeedDonald Trump.(NOTABLE NEWS)(QVC to promote his best-selling books)(Brief Article)
Response, November, 2004
In late September, business mogul Donald Trump made his direct response debut on QVC to promote his best-selling books. After witnessing the phenomenal sales, 26,000 books in about 30 minutes, Trump became a believer in the direct response model. "This was my QVC debut and show host Lisa Robertson and every-one at QVC did a terrific job," Trump said.
"The interview was a lot of fun, we covered a lot of territory and I look forward to my next appearance. The next best thing to writing books is selling books. QVC is a great way to go."
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