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Industry: Email Alert RSS FeedFrank Nichols.(Mercury Media appoints new president)(Brief article)
Response, September, 2005 by Urso, Nicole
Frank Nichols joined Mercury Media in the newly created position of vice president of media strategy. He was previously a senior vice president of media services at Euro RSCG Retail. Mercury Media also reached a long-term agreement with Teletrax to electronically track airings of its direct response television advertisements.
A subsidiary of Medialink Worldwide Inc., Teletrax is headquartered in London, has offices in New York and Hollywood and maintains its operations hub in Norwalk, Conn.
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