Response

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Articles in October, 2005 issue of Response

• Is it what you say or who you are?(LegalReview)(Federal Trade Commission)
  by Cebeci, Bradley O.; Monroe, Theodore F.; Rothbard, William I.
• Ka ching! Vegas.com hits DR jackpot: president Howard Lefkowitz says luck has nothing to do with it.(Howard Lefkowitz )(Cover story)
  by Urso, Nicole
• I want my MER.(MediaZone)(Media Efficiency Ratio)(Editorial)(Case study)
  by Sarnow, Greg
• Why DRTV marketers should consider insert media.(GuestOpinion)(Personal account)
  by Smith, Dave
• The IMS top DRTV national cable rankings.(Research)(Infomercial Monitoring Service Inc.)(direct response television)(Table)
• InPulse celebrates 10 years in the DR biz with record numbers; hosts industry colleagues on British Columbia getaway.(InPulse Response Group, direct response marketing)(Brief article)
  by Haire, Thomas
• Testimonials are essential in making the phones ring--or are they?(From the Lab)
• Response ... on the road.(But Wait, There's More!)(Direct Marketing Association)(Brief article)
• TMP search engine Internet popularity report.(Research)(Transactional Marketing Partners)(Statistical table)(Brief article)
• 2Q long-form media billings set new Quarterly spending and timeslot records: first two quarters exceed the half-billion dollar mark for the first time.(Research)(Statistical data)
  by Moftakhar, Shay
• Toronto's Northern Lights Direct Response Television.(NotableNews)
  by Urso, Nicole
• Meet our advertisers.(Directory)
• In the red: in the throes of 'Red October,' media buyers and sellers assess the DR landscape.(Media Buying and Planning Guide)
  by McCrea, Bridget
• Utilizing your media investment to measure call center performance.(SupportServices)
  by Swanson, Scott
• Jordan Whitney's program rankings.(Research)(top 10 infomercials and direct response spots)(Table)
• Kalb's short film skewers DR troublemakers: the 11-minute movie gains acceptance at Chicago, L.A. festivals.(Ben Kalb, direct response, Los Angeles)(Interview)
  by Haire, Thomas
• ITV Direct, Sea Vegg presidents respond to ERSP findings, FTC referral.(Scott Kennedy, Donald Barrett)(Electronic Retailing Self-Regulation, Federal Trade Commission)
  by Haire, Thomas
• Traveling from one obstacle to another: an industry rebounds from 9/11, but now faces a shifty economy and other marketing challenges.(TravelMarket)
  by Urso, Nicole
• BJ Global Direct.(NotableNews)(appointment of Chariti Pollard as vice president of business development)(promotions of Keith Davis and Ebru Acar)(opening of BJ Global Distribution in London)(Brief article)
  by Urso, Nicole
• Robert Bosch Tool Corp.(NotableNews)
  by Urso, Nicole
• Other DR leaders help Katrina victims.(SpecialReport)(Direct Marketing Association)(Electronic Retailing Association)(Brief article)
• Cmedia/ATC merger complete; Respond2 companies garner 13 ERA award noms.( ATC Agency Services, Respond2 Communications Inc.)(Brief article)
  by Haire, Thomas
• Interglobal Intl. Ltd.(NotableNews)
  by Urso, Nicole
• Oreck leads the way as DR industry responds to Hurricane Katrina.(SpecialReport)(Oreck Corp.)(direct response)
  by Haire, Thomas; Urso, Nicole
• Only actions, not words, can change the face of the business.(Kevin Trudeau's writes a book 'Natural Cures')
  by Haire, Thomas
• NewRoads.(NotableNews)
  by Urso, Nicole