Only actions, not words, can change the face of the business.(Kevin Trudeau's writes a book 'Natural Cures')

Response, October, 2005 by Haire, Thomas

Moments after she spoke, the words resonated. "To people who don't know any better, Kevin Trudeau is the face of the infomercial business right now." After I concluded this chat with a writer from a major consumer magazine, I considered: How did it get to this?

What vacuum of leadership has allowed Trudeau--whose many run-ins with the Federal Trade Commission (FTC) appeared to conclude with a supposed "lifetime ban" from infomercials within the past year--to reappear again and sit atop The New York Times best-seller list with his latest DR production for the book, Natural Cures? And how has he seemingly outwitted the FTC, other regulatory bodies and industry associations to the point that--at least for the moment--he appears to hold all the cards in a...

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