Kevin Trudeau sues ERA for $10 million.(FieldReports)

Response, November, 2005 by Haire, Thomas; Urso, Nicole

LOS ANGELES -- Infomercial host Kevin Trudeau, author and marketer of top-selling book "Natural Cures They Don't Want You to Know About," filed a lawsuit on Sept. 21 in Ventura County, Calif. Superior Court against the Electronic Retailing Association (ERA) and its president, Barbara Tulipane, for defamation and unfair business practices.

In the complaint, Trudeau calls the ERA an "anti-consumer and anti-competitive organization that protects rogue members who use electronic media to fleece unsuspecting consumers and that coordinates concerted action to eliminate competition from individuals and companies who refuse to join the ERA."

The lawsuit then goes on to list several non-ERA member direct marketing companies that Trudeau alleges have been...

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