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Industry: Email Alert RSS FeedGateway holds brand response close to the heart: long-time marketing wizard Marna Bullard helps America's third-largest PC company continue its recent return to the spotlight.
Response, December, 2005 by Haire, Thomas
Twenty years ago in an Iowa farmhouse, Gateway founder Ted Waitt started a new PC company with a $10,000 loan guaranteed by his grandmother, a rented computer and a three-page business plan. Today, that creation is the United States' third-largest PC company.
At about the same time, Marna Bullard--who became Gateway's vice president of marketing in June 2005--was earning her MBA and a masters' degree in international management at the Amercian Graduate School, Thunderbird Campus (now the Garvin School of International Management) in Glendale, Ariz.
"I was very fortunate to be hired by GE (General Electric) and enter their famous training program--the same one Jack Welch went through," says Bullard. "After two years in that program, I spent four more...
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