Response

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Articles in June, 2006 issue of Response

• Research TMP search engine internet popularity report.(Transactional Marketing Partners)(Table)(Brief article)
• Incredible Discoveries.(NotableNews)
• Research Jordan Whitney's program rankings.(infomercials)(Table)
• Radio media billings decline throughout 2005: fourth-quarter results wrap a dismal year in which billings lost 29 percent--$26 million--from 2004 numbers.(TNS Media Intelligence)
  by Moftakhar, Shay
• Think ink: is your DRTV product ready for print? You just might like some of today's proven print options.(direct response television advertising)
  by McPherson, Doug
• Generic drugs ache for marketing rights: 'Big Pharma' fights for patent protection and marketing exclusivity.(Pharmaceutical Market Spotlight)
  by Urso, Nicole
• Breaking through Europe's boundaries: the European DRTV market continues to present expanding opportunities for U.S. marketers looking to grow their businesses.(direct response television advertising)
  by McCrea, Bridget
• Research the IMS top DRTV National cable rankings.(direct response television advertising rankings)(Infomercial Monitoring Service Inc.)(Table)
• When generic drugs take the fight to 'Big Pharma,' will DR lose again?(Editor's Note)
  by Haire, Thomas
• Time-Life stays ahead of its competitors in Europe.(Time-Life International B.V.)(Company overview)
• Bring on the TiVo Generation.(digital video recorders and infomercials forecast)
  by Jacobs, Barry
• Response introduces Product Review: with the help of its Editorial Advisory Board, the magazine provides a new showcase and critical look at inventors' and entrepreneurs' latest products.(Product Review)
• Is it true? Yes--Prevention does not sell on TV.(tips on prevention products marketing)
• ERA Hong Kong event brings Asia back into DR fold.(Field Reports)(Electronic Retailing Association, Dr. Kenji Kitatani )(Brief article)
  by Haire, Thomas
• Schering-Plough's leading remedy: direct-to-consumer advertising legend Herb Ehrenthal prescribed patient education as a key treatment for the once-struggling pharmaceutical company--and the turnaround is now in full swing for the $15 billion global leade
  by Haire, Thomas
• Swanson brings leadership swagger to DR world.(conversation with Lee Swanson of InPulse Response Group)(direct response)(Interview)
  by Haire, Thomas
• The short-form DRTV spot may be getting shorter.(Retail Outlet)(Direct Response Television)
  by Potter, Donald L.
• Chargebacks will put you out of business.(online payments regulation)
  by Federgreen, Ross
• Going beyond the auction: search engine marketing 201.(Net Gains)
  by Hershberg, Peter
• But wait, there's more!
• The Jake Weisbarth Scholarship Fund.(NotableNews)
• The value of fresh eyes.(direct marketing trends and forecast)(Column)
  by Sarnoff, Rus
• Trudeau files appeal against ERA, Tulipane.(Kevin Trudeau sues Electronic Retailing Association and Barbara Tulipane)
  by Urso, Nicole