Mapping local search ... one burger joint at a time: Citysearch's Scott Morrow cites DR on the Web--and soon, in mobile marketing--as an integral factor in past and future growth.(CitySearch Inc.-Scott Morrow)(Cover story)

Response, October, 2006 by Urso, Nicole

Everyone who works in marketing is on a mission. But Scott Morrow, executive vice president of product and marketing at Los Angeles-based Citysearch.com, is a man driven by a mission statement. Morrow wants the world, starting with his several hundred employees, to know that it is Citysearch's goal--mission, rather--to be the most valued resource for local expertise on every business, within every community, within every city throughout the nation.

This Herculean effort is already being levied with a bounty of resources he inherited when joining the company in January 2006. Citysearch is an operating business of Internet behemoth IAC/InterActive Corp., which hosts a wealth of online brands, including Ticketmaster.com, Ask.com, eVite.com, HSN.com,...

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