Backchannelmedia's DRTV snapshots.(Research)(Access TV Inc.)(Consumer News and Business Channel Partnership)(Guthy-Renker Corp.)(direct response television marketing)(Statistical table)(Company rankings)

Response, November, 2006

Copyright 2006. All rights reserved. Backchannelmedia Inc., 107 South Street, Boston, MA 02111. Phone: (617) 728-3626; Fax: (617) 517-7777. E-mail: ajohnson@backchannelmedia.com. Source of data: Tribune Media Services, Federal Communications Commission (FCC) and Acxiom. Research time period: September 2006. Backchannelmedia Inc. is a strategic television media services firm providing comprehensive campaign management, ancillary production consulting, media research and acquisition, and direct-to-customer analysis. Through the use of DRTVResearch and S.T.A.R.S, Backchannelmedia Inc. delivers detailed research, analytics and intuitive reporting unmatched in the industry.

Largest Change in Paid Programming Hours -- Broadcast Stations

(from August to September...

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