Response

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Articles in June, 2007 issue of Response

• Research the IMS top DRTV national cable rankings.
• VOD advertising can provide the ultimate 'engagement'.(Media Zone)
  by Hildebolt, Bill
• Inter/Media Advertising and Inter/Image Productions captured four "VideoGrapher Awards" at the 2007 international awards competition recognizing outstanding achievement in video productions.(NewsCorner)
  by Pugatch, Courtney Beth
• Health-conscious consumers get their daily dose: the ever-changing pharmaceutical market has expanded from prescription drugs to nutraceuticals and over-the-counter generics as patents expire and drug costs increase.(Pharmaceutical Market)
  by Pugatch, Courtney Beth
• Response Expo set to blow the doors off of San Diego.(Field Reports)
  by Haire, Thomas
• Research TMP search engine Internet popularity report.
• Retail dilution solutions: minimizing the fees, fines and charge-backs that eat away your retail profits.(Retail Outlet)
  by Khubani, A.J.
• Google to fight Viacom lawsuit with 'safe harbor'.(Field Reports)
  by Pugatch, Courtney Beth
• Cooking up brand awareness: Paul DiObilda says that the InfraWave Speed Oven is just the latest direct response/retail success story for the Black & Decker housewares brand.(Cover story)
  by Pugatch, Courtney Beth
• Direct response campaign managers: MasterCard would call them priceless!(Guest Opinion)
  by Cooper, Wendi
• TVi's Andariese, Norman look back and ahead at DR market.(Q&A)(Interview)(Company overview)
  by Haire, Thomas
• Is the expanding Internet squeezing out print? The ever-expanding influence of the Internet on direct response marketers continues to blossom. But is the Web also tangling up DR print marketers' bottom line?(Direct Response Methods)
  by McPherson, Doug
• Research Jordan Whitney's program rankings.(Statistical table)
• Destined for second-billing?(Product Review)(Stand-Rite, Bettor Safe, Magic Staple Remover)(Product/service evaluation)
  by Manthey, Tracy
• This ain't Ron Burgundy's San Diego.(Editor's Note)
  by Haire, Thomas
• Research backchannelmedia DRTV snapshots.
• Order your fulfillment house decision first.(Support Services)
  by Arvidson, Andy
• Girls Gone Wild's Francis sentenced to 35 days in jail.(Field Reports)(Joe Francis)(Brief article)
  by Pugatch, Courtney Beth
• A continental channel proliferation: bursting with new satellite and cable opportunities, the European Union presents significant opportunity for American marketers willing to follow the rules and stay in it for the long haul.(6th Annual European Market G
  by McCrea, Bridget
• Americans watch 5 hours of TV per day.(STUDY)(Nielsen Media Research)(Brief article)
  by Pugatch, Courtney Beth
• Does it pay to micromanage your media?(Research From the Lab)(Media Efficiency Ratio )
• Fitness--still king of the infomercial world!(Global Perspective)
  by Ducker, Chris C.
• Unilever 1Q profit up 1% while sales beat target.(Field Reports)(Unilever U.K. Central Resources Ltd.)(Financial report)(Brief article)
  by Pugatch, Courtney Beth
• DR radio media billings advance 28 percent in 4Q: network radio spending jumps 53.5 percent as top 10 campaigns spend an extra 25.7 percent. Year-end results rise 10 percent over 2005.(Research 4Q 2006 Media Billings)
  by Moftakhar, Shay
• But wait, there's more!