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Articles in November, 2008 issue of Response
- Media companies see slowest growth since 2001.(Field Reports)
- Obama's primetime half-hour buy costs $4M.(Field Reports)
- Hyundai buys Oscar ad space abandoned by GM.(Field Reports)
- DRTV agency Atomic Direct releases a 30-minute long-form show for Kreg Tool Co.(News Corner)
- The Direct Marketing Association (DMA).(News Corner)
- ITV Ventures.(News Corner)
- Concepts TV.(News Corner)
- GSI Commerce.(News Corner)
- Cesari Direct appoints Ken Hunt.(News Corner)
- Livemercial appoints Adam Riemer.(News Corner)
- Direct response industry.(News Corner)
- Leyla Hodge joins Capital Media.(News Corner)
- Hawthorne Direct names Tammy Shul.(News Corner)
- InfoWorx.(News Corner)
- Research the IMS Top DRTV National Cable Rankings.
- Second-quarter short-form DRTV media billings increase $28.3 million; 'computers, software and home office' category continues surge with a $77 6 million gain, while 'Apparel' jumps 254 percent.(Research 2Q Short-Form 2008 Media Billings)
-
Tree.com climbs to new heights.(COVER STORY)(Company overview)
by Haire, Thomas -
DR's getaway.(MARKET SPOTLIGHT)
by Renfrow, Jacqueline -
Facing the regulatory music.(REGULATORY UPDATE)
by Haire, Thomas -
Harnessing the boom: direct response marketers take aim at America's largest demographic.(TARGET MARKETING)
by McCrea, Bridget -
Sometimes, a second strike means you're out!(Legal Review)
by Hailey, Gary D. - Response ... on the road.(But Wait, There's More!)
- Google's successful third quarter gets help from TV Ads platform.(Field Reports)
- WPP buys TNS for $1.93 billion.(Field Reports)
- Visa launches new mobile campaign.(Field Report)
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