WPP buys TNS for $1.93 billion.(Field Reports)

Response, November, 2008

NEW YORK -- Media holding company WPP Group PLC ended a six-month struggle to acquire the marketing research firm Taylor Nelson Sofres (TNS) in mid-October by agreeing on a $1.93 billion buyout, reports DMNews.com.

TNS, a long-time research partner of Response (see this month's short-form media billings on page 20), has fought to avoid the acquisition and rejected several of WPP's initial bids. But last month, the executives changed their minds and began urging shareolders to accept the deal. On the final vote, WPP had support ...