Sandra Markus, Bilanzieren und Sinn stiften.(book review)(Book Review)
Business History, April, 2004 by Hesse, Jan-Otmar
SANDRA MARKUS, Bilanzieren und Sinn stiften. Erinnerungen yon Unternehmern im 20. Jahrhundert (Stuttgart: Franz Steiner Verlag 2002. Pp.385. H/back ISBN 3 515 08055 4, 70.00 [euro]).
At the centre of Sandra Markus's book stands the autobiographical text of entrepreneurs, not the enterprise. The book offers no exploration of the role of entrepreneurs' memoirs for the success or the failure of their enterprises, but of the structure and rhetoric of their autobiographical writings. Therefore, the autobiographies of four business leaders published between 1948 and 1996 are exhaustively analysed in detailed studies. Eighty more autobiographies have entered into the long conclusion at the end. In the first 70 pages of her book, Markus develops an analytical framework...
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