Manufacturing Industry

We're all selling something.(Brief Article)

IIE Solutions, January, 2000 by Gaboury, Jane

A recent trade show found me accompanying an IIE Solutions advertising sales representative to learn about evolving technology. One small booth we stopped at was attended by the company's owner and his associate. Obviously, they were exhibiting their products with the intention of generating sales.

We chatted pleasantly for a few minutes. When the sales rep addressed one of his observations to the company owner by saying "As salesmen, you and I ...," the owner exploded. "I am not a salesman!" he blurted with great indignation. "I have a Ph.D. and am a university faculty member!" So vociferous was his denial that you'd have thought he had been called something really nasty -- a politician or worse. But there was no mistaking the fact that regardless of his...

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