AG, Nickelodeon unveil Nickspressions

Chain Drug Review, Sept 13, 2004

CLEVELAND -- American Greetings Corp. and Nickelodeon have launched Nickspressions--a line of innovative communications products for children ages 6 to 12. Many of the items feature characters from Nickelodeon television programs, including SpongeBob SquarePants and the Fairly Oddparents.

Among the products is a Secret Message Decoder, which contains minipens, code cards and decoders; Cling-Ons, peelable and reusable vinyl items for putting messages on computer monitors, mirrors and windows; Big Fat Stickers, large die-cut stickers of Nickelodeon characters; and Side Burns, three recordable mini CDs and stickers to personalize them.

"Nickspressions breaks fresh ground by offering children playful and interactive ways to communicate with each other in their own language, inspired by their favorite entertainment characters," comments American Greetings vice president of licensing Mike Brown.

Entertainment values and child-style humor are incorporated in the items to encourage creative play, according to Hal Snik, vice president of apparel and stationery at Nickelodeon.

The products have suggested retail prices from $1.99 to $9.99.