Blush

Chain Drug Review, Jan 5, 2009

Blush

                                     % change                % change
                         Dollar        vs.                     vs.
Trade class              sales       year ago   Unit sales   year ago

TOTAL MASS            $119,232,000    3.56%     19,388,440     0.29%
  MARKET ([dagger])
DRUGSTORES             $75,697,460    5.01%     11,698,330     2.52%
SUPERMARKETS           $16,626,660    1.33%      3,130,069    -3.95%

Best-sellers in drug stores

                                                           Dollar
Brand                               Manufacturer           sales

L'Oreal Bare Naturale               L'Oreal              $9,887,460
Revlon Powder Blush                 Revlon               $5,944,631
Maybelline Expert Wear              Maybelline           $5,669,819
L'Oreal True Match                  L'Oreal              $4,930,026
CoverGirl Cheekers                  Procter & Gamble     $3,818,794
Physicians Formula Powder Palette   Physicians Formula   $3,390,911
CoverGirl Classic Color             Procter & Gamble     $3,372,027
Revlon Cream Blush                  Revlon               $2,731,757
Neutrogena Mineral Sheers           Neutrogena           $2,565,002
Revlon ColorStay Mineral Blush      Revlon               $2,318,333

                                     Dollar              Dollar
                                     sales     Dollar    sales
Brand                               % change   share    % change

L'Oreal Bare Naturale                 33.12%   13.06%      2.76%
Revlon Powder Blush                  -14.35%    7.85%     -1.77%
Maybelline Expert Wear               -19.56%    7.49%     -2.29%
L'Oreal True Match                    -5.58%    6.51%     -0.73%
CoverGirl Cheekers                   -10.06%    5.04%     -0.85%
Physicians Formula Powder Palette    -15.51%    4.48%     -1.09%
CoverGirl Classic Color               -1.49%    4.45%     -0.29%
Revlon Cream Blush                    -8.52%    3.61%     -0.53%
Neutrogena Mineral Sheers             39.28%    3.39%      0.83%
Revlon ColorStay Mineral Blush           N/A    3.06%      3.06%

                                                  Unit
                                      Unit       sales
Brand                                 sales     % change

L'Oreal Bare Naturale                 810,067     35.39%
Revlon Powder Blush                   744,047     -8.87%
Maybelline Expert Wear              1,275,786    -17.33%
L'Oreal True Match                    612,764    -12.38%
CoverGirl Cheekers                  1,071,370     -6.59%
Physicians Formula Powder Palette     339,183    -12.84%
CoverGirl Classic Color               639,832      1.12%
Revlon Cream Blush                    328,333     -3.75%
Neutrogena Mineral Sheers             229,283     48.40%
Revlon ColorStay Mineral Blush        189,979        N/A

                                               Unit
                                     Unit     sales
Brand                               sales    % change

L'Oreal Bare Naturale                6.92%      1.68%
Revlon Powder Blush                  6.36%     -0.80%
Maybelline Expert Wear              10.91%     -2.62%
L'Oreal True Match                   5.24%     -0.89%
CoverGirl Cheekers                   9.16%     -0.89%
Physicians Formula Powder Palette    2.90%     -0.51%
CoverGirl Classic Color              5.47%     -0.08%
Revlon Cream Blush                   2.80%     -0.18%
Neutrogena Mineral Sheers            1.96%      0.61%
Revlon ColorStay Mineral Blush       1.62%      1.62%

([dagger]) Sales are through drug stores, supermarkets and discount
stores (except Wal-Mart Stores Inc.) for the 52 weeks ended
November 2. 2008.

Source: Information Resources Inc.