Eye shadow

Chain Drug Review, Jan 5, 2009

Eye shadow

                                     % change                % change
                         Dollar      vs. year      Unit      vs. year
Trade class              sales         ago        sales        ago

TOTAL MASS MARKET
  ([dagger])          $206,965,600     1.00%    43,602,970    -0.98%
DRUG STORES           $131,554,400     3.12%    26,847,530     1.35%
SUPERMARKETS           $27,775,490    -2.15%     6,565,422    -4.04%

Best-sellers in drug stores

Brand                    Manufacturer       Dollar sales

Maybelline Expert
  Wear                   Maybelline          $13,864,710
CoverGirl Eye
  Enhancers              Procter & Gamble    $11,320,200
L'Oreal Wear Infinite    L'Oreal              $8,494,952
Revlon ColorStay         Revlon               $7,739,706
Almay Intense I Color    Revlon               $4,690,161
L'Oreal HIP              L'Oreal              $4,391,285
Milani Runway            Jordana              $3,481,301
Revlon Illuminance       Revlon               $3,226,392
Wet n Wild Mega Eyes     Markwins             $3,028,352
Almay Intense I Color
  Play Up                Revlon               $2,927,215

                          Dollar              Dollar
                          sales     Dollar    share
Brand                    % change   share    % change   Unit sales

Maybelline Expert
  Wear                     -2.22%   10.54%    -0.58%    3,143,975
CoverGirl Eye
  Enhancers                 1.55%    8.60%    -0.13%    2,944,663
L'Oreal Wear Infinite     -25.13%    6.46%    -2.44%    1,932,168
Revlon ColorStay           -1.68%    5.88%    -0.29%    1,501,384
Almay Intense I Color     -38.29%    3.57%    -2.39%      764,840
L'Oreal HIP                 4.52%    3.34%     0.04%      824,767
Milani Runway             154.50%    2.65%     1.57%      475,220
Revlon Illuminance        -13.96%    2.45%    -0.49%      628,897
Wet n Wild Mega Eyes      -19.72%    2.30%    -0.65%    1,316,585
Almay Intense I Color
  Play Up                     N/A    2.23%     2.23%      465,632

                            Unit
                           sales       Unit   Unit share
Brand                     % change    share    % change

Maybelline Expert
  Wear                     -2.27%    11.71%       -0.43%
CoverGirl Eye
  Enhancers                 6.70%    10.97%        0.55%
L'Oreal Wear Infinite     -14.81%     7.20%       -1.37%
Revlon ColorStay           -1.08%     5.59%       -0.14%
Almay Intense I Color     -34.91%     2.85%        1.59%
L'Oreal HIP                13.54%     3.07%        0.33%
Milani Runway             164.08%     1.77%        1.09%
Revlon Illuminance        -10.38%     2.34%       -0.31%
Wet n Wild Mega Eyes      -19.30%     4.90%       -1.26%
Almay Intense I Color
  Play Up                     N/A     1.73%        1.73%

([dagger]) Sales are through drug stores, supermarkets and discount
stores (except Wal-Mart Stores Inc.) for the 52 weeks ended November
2, 2008.