Facial antiaging

Chain Drug Review, Jan 5, 2009

Facial antiaging

                                     % change                % change
                         Dollar      vs. year     Unit       vs. year
Trade class              sales         ago        sales        ago

TOTAL MASS MARKET
  ([dagger])          $688,244,600     11.10%   45,468,520      9.33%
DRUG STORES           $409,361,700     12.98%   26,235,440     10.99%
SUPERMARKETS          $137,669,700      4.41%    9,629,264      2.95%

Best-sellers in drug stores

Brand                    Manufacturer        Dollar sales

Olay Regenerist          Procter & Gamble     $47,249,110
L'Oreal Dermo-
  Expertise Adv
  RevitaLift             L'Oreal              $25,108,200
Olay Definity            Procter & Gamble     $22,873,020
Neutrogena Healthy
  Skin                   Neutrogena           $17,611,670
RoC Retinol Correxion
  Deep Wrinkle           Johnson & Johnson    $15,147,410
Olay Total Effects 7x    Procter & Gamble     $13,493,950
L'Oreal Dermo-
  Expertise Age
  Perfect                L'Oreal              $12,309,850
Olay Age Defying         Procter & Gamble     $12,028,690
Olay Total Effects       Procter & Gamble     $11,969,240
Aveeno Active
  Naturals Posit
  Agesless               Johnson & Johnson    $11,672,650

                          Dollar               Dollar
                          sales      Dollar    share
Brand                    % change    share    % change   Unit sales

Olay Regenerist           -15.84%    11.54%     -3.95%    2,454,872
L'Oreal Dermo-
  Expertise Adv
  RevitaLift               14.35%     6.13%      0.07%    1,761,731
Olay Definity              13.09%     5.59%      0.01%      957,785
Neutrogena Healthy
  Skin                     -2.57%     4.30%     -0.69%    1,162,916
RoC Retinol Correxion
  Deep Wrinkle             -1.24%     3.70%     -0.53%      752,864
Olay Total Effects 7x       0.10%     3.30%     -0.42%      742,328
L'Oreal Dermo-
  Expertise Age
  Perfect                  -10.52     3.01%     -0.79%      849,309
Olay Age Defying           -4.02%     2.94%     -0.52%    1,075,045
Olay Total Effects          0.38%     2.92%     -0.37%      672,222
Aveeno Active
  Naturals Posit
  Agesless                 72.09%     2.85%      0.98%      615,118

                            Unit
                           sales      Unit    Unit share
Brand                     % change   share     % change

Olay Regenerist            -14.53%    9.36%      -2.79%
L'Oreal Dermo-
  Expertise Adv
  RevitaLift                13.69%    6.72%       0.16%
Olay Definity               15.69%    3.65%       0.15%
Neutrogena Healthy
  Skin                      -8.93%    4.43%      -0.97%
RoC Retinol Correxion
  Deep Wrinkle              -7.90%    2.87%      -0.59%
Olay Total Effects 7x        2.22%    2.83%      -0.24%
L'Oreal Dermo-
  Expertise Age
  Perfect                    -8.53    3.24%      -0.69%
Olay Age Defying            -3.82%    4.10%      -0.63%
Olay Total Effects           3.39%    2.56%      -0.19%
Aveeno Active
  Naturals Posit
  Agesless                  75.06%    2.34%       0.86%

* Private label brands account for 17.38% of dollar sales and 25.6%
of unit sales.

([dagger]) Sales are through drug stores, supermarkets and discount
stores (except Wal-Mart Stores Inc.) for the 52 weeks ended November
2, 2008.