Facial cleansers

Chain Drug Review, Jan 5, 2009

Facial cleanesers

                                     % change                 % change
                         Dollar      vs. year      Unit       vs. year
Trade class              sales         ago         sales        ago

TOTAL MASS MARKET
  ([dagger])          $568,771,400     0.50%    106,905,900    -0.97%
DRUG STORES           $262,019,100     1.76%     44,772,170     0.41%
SUPERMARKETS          $167,658,500    -3.04%     31,576,390    -4.78%

Best-sellers in drug stores

Brand                    Manufacturer        Dollar sales

Cetaphil                 Galderma             $18,542,130
Neutrogena               Neutrogena           $17,308,360
Neutrogena Deep Clean    Neutrogena           $13,606,480
Olay                     Procter & Gamble     $11,686,360
Biore Pore Perfect       Kao                  $11,559,080
Johnson's Clean &
  Clear                  Johnson & Johnson    $10,838,600
Olay Daily Facials       Procter & Gamble      $9,056,379
Pond's Clean Sweep       Procter & Gamble      $7,809,615
Johnson's Clean &
  Clear Morning Burst    Johnson & Johnson     $6,439,546
St. Ives Swiss
  Formula                Alberto-Culver        $6,204,578

                          Dollar               Dollar
                           sales    Dollar     share
Brand                    % change    share    % change   Unit sales

Cetaphil                    5.12%    7.08%      0.23%     1,995,644
Neutrogena                 18.29%    6.61%      0.92%     3,154,616
Neutrogena Deep Clean       2.07%    5.19%      0.02%     2,005,209
Olay                      -13.92%    4.46%     -0.81%     2,263,281
Biore Pore Perfect        -22.97%    4.41%     -1.42%     1,508,493
Johnson's Clean &
  Clear                   -18.46%    4.14%     -1.03%     2,241,832
Olay Daily Facials        -11.54%    3.46%     -0.52%     1,525,619
Pond's Clean Sweep        -17.07%    2.98%     -0.68%     1,515,914
Johnson's Clean &
  Clear Morning Burst       5.25%    2.46%      0.08%     1,056,817
St. Ives Swiss
  Formula                  -8.63%    2.37%     -0.27%     1,679,446

                           Unit
                          sales      Unit    Unit share
Brand                    % change    share    % change

Cetaphil                    2.46%    4.46%       0.09%
Neutrogena                  9.36%    7.05%       0.58%
Neutrogena Deep Clean      -2.02%    4.48%      -0.11%
Olay                       -7.30%    5.06%      -0.42%
Biore Pore Perfect        -22.42%    3.37%      -0.99%
Johnson's Clean &
  Clear                    20.84%    5.01%      -1.34%
Olay Daily Facials        -10.24%    3.41%      -0.40%
Pond's Clean Sweep        -25.52%    3.39%      -1.18%
Johnson's Clean &
  Clear Morning Burst       4.95%    2.36%       0.10%
St. Ives Swiss
  Formula                  -2.64%    3.75%      -0.12%

* Private label brands account for 17.38% of dollar sales and 25.6%
of unit sales.

([dagger]) Sales are through drug stores, supermarkets and discount
stores (except Wal-Mart Stores Inc.) for the 52 weeks ended November
2, 2008.