Facial moisturizers

Chain Drug Review, Jan 5, 2009

Facial moisturizers

                                     % change                % change
                         Dollar      vs. year     Unit       vs. year
Trade class              sales         ago        sales        ago

TOTAL MASS MARKET
  ([dagger])          $291,514,600    -3.06%    32,260,970    -5.37%
DRUG STORES           $153,097,800    -3.37%    15,850,890    -6.33%
SUPERMARKETS           $70,255,220    -3.83%     8,239,155    -7.00%

Best-sellers in drug stores

Brand                    Manufacturer        Dollar sales

Olay Complete            Procter & Gamble     $17,145,360
Neutrogena               Neutrogena           $12,438,000
Pond's                   Unilever              $8,288,381
Olay                     Procter & Gamble      $7,896,962
Eucerin                  Beiersdorf            $7,690,798
Garnier Nutritioniste
  Skin Renew             Garnier               $6,020,486
L'Oreal Dermo-
  Expertise Skin
  Genesis                L'Oreal               $5,948,584
Aveeno Positively
  Radiant                Johnson & Johnson     $5,081,361
Neutrogena Healthy
  Defense                Neutrogena            $4,963,388
Aveeno Active
  Naturals
  Ultra-Calming          Johnson & Johnson     $4,462,902

                          Dollar              Dollar
                          sales     Dollar    share
Brand                    % change    share   % change   Unit sales

Olay Complete              -2.03%   11.20%     0.15%     2,044,631
Neutrogena                  2.32%    8.12%     0.45%     1,140,338
Pond's                      1.80%    5.41%     0.28%     1,533,167
Olay                      -11.33%    5.16%    -0.46%       990,233
Eucerin                    -9.17%    5.02%    -0.32%       604,679
Garnier Nutritioniste
  Skin Renew               42.99%    3.93%     1.28%       518,732
L'Oreal Dermo-
  Expertise Skin
  Genesis                 180.24%    3.89%     2.55%       303,289
Aveeno Positively
  Radiant                  -0.06%    3.32%     0.11%       330,903
Neutrogena Healthy
  Defense                 -10.19%    3.24%    -0.25%       375,733
Aveeno Active
  Naturals
  Ultra-Calming            -3.91%    2.92%    -0.02%       299,094

                           Unit
                          sales      Unit    Unit share
Brand                    % change    share    % change

Olay Complete              -4.13%   12.90%        0.30%
Neutrogena                  0.91%    7.19%        0.52%
Pond's                      0.47%    9.67%        0.65%
Olay                      -13.05%    6.25%       -0.48%
Eucerin                    -9.61%    3.81%       -0.14%
Garnier Nutritioniste
  Skin Renew               55.76%    3.27%        1.30%
L'Oreal Dermo-
  Expertise Skin
  Genesis                 228.51%    1.91%        1.37%
Aveeno Positively
  Radiant                  -4.36%    2.09%        0.04%
Neutrogena Healthy
  Defense                 -15.38%    2.37%       -0.25%
Aveeno Active
  Naturals
  Ultra-Calming            -4.12%    1.89%        0.04%

* Private label brands account for 17.38% of dollar sales and 25.6%
of unit sales.

([dagger]) Sales are through drug stores, supermarkets and discount
stores (except Wal-Mart Stores Inc.) for the 52 weeks ended November
2, 2008.
COPYRIGHT 2009 Racher Press, Inc.
COPYRIGHT 2009 Gale, Cengage Learning

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Content provided in partnership with Thompson Gale