Pharma Industry
Industry: Email Alert RSS FeedFacial moisturizers
Chain Drug Review, Jan 5, 2009
Facial moisturizers
% change % change
Dollar vs. year Unit vs. year
Trade class sales ago sales ago
TOTAL MASS MARKET
([dagger]) $291,514,600 -3.06% 32,260,970 -5.37%
DRUG STORES $153,097,800 -3.37% 15,850,890 -6.33%
SUPERMARKETS $70,255,220 -3.83% 8,239,155 -7.00%
Best-sellers in drug stores
Brand Manufacturer Dollar sales
Olay Complete Procter & Gamble $17,145,360
Neutrogena Neutrogena $12,438,000
Pond's Unilever $8,288,381
Olay Procter & Gamble $7,896,962
Eucerin Beiersdorf $7,690,798
Garnier Nutritioniste
Skin Renew Garnier $6,020,486
L'Oreal Dermo-
Expertise Skin
Genesis L'Oreal $5,948,584
Aveeno Positively
Radiant Johnson & Johnson $5,081,361
Neutrogena Healthy
Defense Neutrogena $4,963,388
Aveeno Active
Naturals
Ultra-Calming Johnson & Johnson $4,462,902
Dollar Dollar
sales Dollar share
Brand % change share % change Unit sales
Olay Complete -2.03% 11.20% 0.15% 2,044,631
Neutrogena 2.32% 8.12% 0.45% 1,140,338
Pond's 1.80% 5.41% 0.28% 1,533,167
Olay -11.33% 5.16% -0.46% 990,233
Eucerin -9.17% 5.02% -0.32% 604,679
Garnier Nutritioniste
Skin Renew 42.99% 3.93% 1.28% 518,732
L'Oreal Dermo-
Expertise Skin
Genesis 180.24% 3.89% 2.55% 303,289
Aveeno Positively
Radiant -0.06% 3.32% 0.11% 330,903
Neutrogena Healthy
Defense -10.19% 3.24% -0.25% 375,733
Aveeno Active
Naturals
Ultra-Calming -3.91% 2.92% -0.02% 299,094
Unit
sales Unit Unit share
Brand % change share % change
Olay Complete -4.13% 12.90% 0.30%
Neutrogena 0.91% 7.19% 0.52%
Pond's 0.47% 9.67% 0.65%
Olay -13.05% 6.25% -0.48%
Eucerin -9.61% 3.81% -0.14%
Garnier Nutritioniste
Skin Renew 55.76% 3.27% 1.30%
L'Oreal Dermo-
Expertise Skin
Genesis 228.51% 1.91% 1.37%
Aveeno Positively
Radiant -4.36% 2.09% 0.04%
Neutrogena Healthy
Defense -15.38% 2.37% -0.25%
Aveeno Active
Naturals
Ultra-Calming -4.12% 1.89% 0.04%
* Private label brands account for 17.38% of dollar sales and 25.6%
of unit sales.
([dagger]) Sales are through drug stores, supermarkets and discount
stores (except Wal-Mart Stores Inc.) for the 52 weeks ended November
2, 2008.
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