Foundation

Chain Drug Review, Jan 5, 2009

Foundation
                                      % change                % change
                         Dollar       vs. year      Unit      vs. year
Trade class              sales          ago        sales        ago

TOTAL MASS MARKET
  ([dagger])          $481,240,500      0.40%    56,702,020     0.50%
DRUG STORES           $302,912,800      1.69%    34,364,550     2.93%
SUPERMARKETS           $71,564,590     -2.90%     9,154,732    -4.61%

Best-sellers in drug stores

Brand                    Manufacturer       Dollar sales

L'Oreal Bare Naturale    L'Oreal            $18,201,610
Revlon Age Defying       Revlon             $16,109,630
Revlon Colorstay         Revlon             $16,027,150
CoverGirl Advanced
  Radiance               Procter & Gamble   $14,245,140
L'Oreal True Match       L'Oreal            $14,149,600
L'Oreal Visible Lift     L'Oreal            $13,655,600
Maybelline Mineral
  Power                  Maybelline         $11,919,840
Maybelline Dream
  Matte Mousse           Maybelline         $10,648,470
Maybelline Instant
  Age Rewind             Maybelline         $10,149,490
Neutrogena Mineral
  Sheers                 Neutrogena         $10,064,450

                          Dollar                 Dollar
                          sales       Dollar     share
Brand                    % change     share     % change   Unit sales

L'Oreal Bare Naturale      5.30%      6.01%       0.21%    1,541,833
Revlon Age Defying       -16.80%      5.32%      -1.18%    1,428,449
Revlon Colorstay           1.95%      5.29%       0.01%    1,548,744
CoverGirl Advanced
  Radiance                -7.93%      4.70%      -0.49%    1,622,715
L'Oreal True Match         0.12%      4.67%      -0.07%    1,560,934
L'Oreal Visible Lift      -3.27%      4.51%      -0.23%    1,393,390
Maybelline Mineral
  Power                    N/A        3.94%       3.94%    1,390,745
Maybelline Dream
  Matte Mousse           -18.21%      3.52%      -0.85%    1,280,479
Maybelline Instant
  Age Rewind              -9.71%      3.35%      -0.42%    1,377,256
Neutrogena Mineral
  Sheers                  37.41%      3.32%       0.86%     867,972

                                          Unit
                                         sales     Unit    Unit share
  Brand                    Unit sales   % change   share    % change

  L'Oreal Bare Naturale    1,541,833      7.80%    4.49%      0.20%
  Revlon Age Defying       1,428,449    -15.30%    4.16%     -0.89%
  Revlon Colorstay         1,548,744      7.57%    4.51%      0.19%
  CoverGirl Advanced
    Radiance               1,622,715     -2.62%    4.72%     -0.27%
  L'Oreal True Match       1,560,934      4.71%    4.54%     -0.36%
  L'Oreal Visible Lift     1,393,390      6.93%    4.05%      0.15%
  Maybelline Mineral
    Power                  1,390,745      N/A      4.05%      4.05%
  Maybelline Dream
    Matte Mousse           1,280,479    -23.07%    3.73%     -1.26%
  Maybelline Instant
    Age Rewind             1,377,256    -10.53%    4.01%     -0.60%
  Neutrogena Mineral
    Sheers                  867,972      41.48%    2.53%      0.69%

([dagger]) Sales are through drug stores, supermarkets and discount
stores (except Wal-Mart Stores Inc.) for the 52 weeks ended
November 2, 2008.