Hair conditioner/cream rinse

Chain Drug Review, Jan 5, 2009

Hair conditioner/cream rinse

                                    % change                 % change
                                    vs. year                 vs. year
Trade class          Dollar sales     ago      Unit sales      ago

TOTAL MASS MARKET
  ([dagger])         $947,807,400    -1.82%    238,628,600    -4.87%
DRUG STORES          $334,279,600     0.67%     73,432,580    -1.86%
SUPERMARKETS         $383,144,800     3.93%    107,381,600    -6.28%

Best-sellers in drug stores

Brand                    Manufacturer           Dollar sales

Neutrogena Triple
  Moisture               Neutrogena              $8,094,518
Alberta V05              Alberto-Culver          $7,233,196
Nexxus Humectress        Alberto-Culver          $7,164,621
Matrix Biolage           Matrix Essentials       $6,685,579
Garnier Fructis Sleek
  and Shine              Garnier                 $6,456,942
Pantene Pro V Always
  Smooth                 Procter & Gamble        $6,419,673
Organic Root
  Stimulator             Namaste Laboratories    $5,387,219
Pantene Pro V Daily
  Moisture Renewal       Procter & Gamble        $4,924,527
Pantene Pro V
  Restoratives           Procter & Gamble        $4,797,670
Clairol Herbal
  Essences Hello
  Hydratn                Procter & Gamble        $4,625,840

                           Dollar                  Dollar
                            sales       Dollar     share
Brand                     % change      share     % change   Unit sales

Neutrogena Triple
  Moisture                 -2.30%       2.42%       0.07%     1,204,137
Alberta V05                -7.41%       2.16%      -0.19%     3,173,207
Nexxus Humectress           5.30%       2.14%       0.09%       610,283
Matrix Biolage              4.06%       2.00%       0.07%       415,663
Garnier Fructis Sleek
  and Shine                 3.48%       1.93%       0.05%     1,507,046
Pantene Pro V Always
  Smooth                  149.44%       1.92%       1.15%     1,868,570
Organic Root
  Stimulator                6.10%       1.61%       0.08%     1,221,424
Pantene Pro V Daily
  Moisture Renewal          1.66%       1.47%       0.01%     1,174,583
Pantene Pro V
  Restoratives             -26.51%      1.44%      -0.53%       849,622
Clairol Herbal
  Essences Hello
  Hydratn                   0.74%       1.38%       0.00%     1,566,133

                                Unit                    Unit
                               sales                   share
Brand                         % change   Unit share   % change

Neutrogena Triple
  Moisture                     -4.40%      1.64%       -0.04%
Alberta V05                   -10.85%      4.32%       -0.44%
Nexxus Humectress              14.82%      0.83%        0.12%
Matrix Biolage                  1.55%      0.57%        0.02%
Garnier Fructis Sleek
  and Shine                     9.04%      2.05%        0.21%
Pantene Pro V Always
  Smooth                      142.98%      2.54%        1.52%
Organic Root
  Stimulator                   12.14%      1.66%        0.21%
Pantene Pro V Daily
  Moisture Renewal              3.51%      1.60%        0.08%
Pantene Pro V
  Restoratives                -25.31%      1.16%       -0.36%
Clairol Herbal
  Essences Hello
  Hydratn                       0.00%      2.13%        0.03%

* Private label brands account for 4.43% of dollar sales and
3.87% of unit sales.

([dagger]) Sales are through drug stores, supermarkets and discount
stores (except Wal-Mart Stores Inc.) for the 52 weeks ended
November 2, 2008.