Lip gloss

Chain Drug Review, Jan 5, 2009

Lip gloss

                                     % change                 % change
                                     vs. year                 vs. year
Trade class           Dollar sales     ago       Unit sales     ago

TOTAL MASS MARKET
  ([dagger])          $172,687,400     0.43%     43,087,620    -8.67%
DRUG STORES           $106,379,600     2.13%     25,730,940    -6.32%
SUPERMARKETS           $24,425,460    -0.34%      6,103,831    -7.35%

Best-sellers in drug stores

Brand                   Manufacturer      Dollar sales

L'Oreal Infallible
  Never Fail            L'Oreal            $9,059,933
Maybelline Volume XL
  Seduction             Maybelline         $5,518,184
Maybelline Shiny
  Licious               Maybelline         $4,725,755
L'Oreal Colour Juice    L'Oreal            $4,224,840
CoverGirl Wetslicks
  Fruit Spritzers       Procter & Gamble   $3,957,608
Neutrogena
  MoistureShine         Neutrogena         $3,749,848
Revlon ColorStay
  Mineral Lipglaze      Revlon             $3,483,753
Revlon Super Lustrous   Revlon             $3,459,522
Neutrogena
  MoistureShine Lip
  Soother               Neutrogena         $3,417,436
Wet n Wild Mega
  Slicks                Markwins           $3,402,887

                          Dollar                Dollar
                          sales      Dollar     share
Brand                    % change    share     % change   Unit sales

L'Oreal Infallible
  Never Fail               N/A       8.52%       8.52%     1,045,447
Maybelline Volume XL
  Seduction                N/A       5.19%       5.19%       745,104
Maybelline Shiny
  Licious                -23.61%     4.44%      -1.50%       975,700
L'Oreal Colour Juice     -27.16%     3.97%      -1.60%       635,837
CoverGirl Wetslicks
  Fruit Spritzers        104.23%     3.72%       1.86%       735,156
Neutrogena
  MoistureShine           -3.72%     3.52%      -0.21%       550,776
Revlon ColorStay
  Mineral Lipglaze         N/A       3.27%       3.27%       465,806
Revlon Super Lustrous     -5.66%     3.25%      -0.27%       620,626
Neutrogena
  MoistureShine Lip
  Soother                  4.26%     3.21%       0.07%       517,145
Wet n Wild Mega
  Slicks                   3.17%     3.20%       0.03%     1,860,565

                               Unit                     Unit
                              sales                    share
Brand                        % change   Unit share    % change

L'Oreal Infallible
  Never Fail                   N/A        4.06%         4.06%
Maybelline Volume XL
  Seduction                    N/A        2.90%         2.90%
Maybelline Shiny
  Licious                    -17.86%      3.79%        -0.53%
L'Oreal Colour Juice         -31.03%      2.47%        -0.89%
CoverGirl Wetslicks
  Fruit Spritzers            112.69%      2.86%         1.60%
Neutrogena
  MoistureShine               -3.89%      2.14%         0.05%
Revlon ColorStay
  Mineral Lipglaze             N/A        1.81%         1.81%
Revlon Super Lustrous         -9.46%      2.41%        -0.08%
Neutrogena
  MoistureShine Lip
  Soother                      5.72%      2.01%         0.23%
Wet n Wild Mega
  Slicks                       2.42%      7.23%         0.62%

([dagger]) Sales are through drug stores, supermarkets and discount
stores (except Wal-Mart Stores Inc.) for the 52 weeks ended
November 2, 2008.