Lipstick

Chain Drug Review, Jan 5, 2009

Lipstick

                                    % change                 % change
                                    vs. year                 vs. year
Trade class          Dollar sales     ago       Unit sales     ago

TOTAL MASS MARKET
  ([dagger])         $348,534,100    -5.09%     62,078,890    -9.52
DRUG STORES          $233,929,100    -5.06%     41,949,440    -9.92
SUPERMARKETS          $53,662,830    -4.68%      9,531,658    -7.61

Best-sellers in drug stores

Brand                    Manufacturer       Dollar sales

L'Oreal Colour Riche     L'Oreal             $23,745,970
Revlon Super Lustrous    Revlon              $22,669,770
CoverGirl Outlast        Procter & Gamble    $14,706,910
Burt's Bees Lip
  Shimmer                Burt's Bees         $13,730,430
L'Oreal Infallible       L'Oreal             $12,416,970
Maybelline Moisture
  Extreme                Maybelline          $11,350,600
Revlon ColorStay
  Overtime               Revlon              $10,440,990
Revlon Moon Drops        Revlon              $10,013,180
Maybelline Superstay
  Lip Color              Maybelline           $8,968,798
Revlon ColorStay Soft
  And Smooth             Revlon               $6,460,452

                           Dollar                 Dollar
                           sales       Dollar     share
Brand                     % change     share     % change   Unit sales

L'Oreal Colour Riche        1.69%     10.15%       0.67%     3,336,025
Revlon Super Lustrous       6.16%      9.69%       1.02%     3,826,132
CoverGirl Outlast          39.22%      6.29%       2.00%     1,939,443
Burt's Bees Lip
  Shimmer                 -16.80%      5.87%      -0.83%     2,840,848
L'Oreal Infallible        202.24%      5.31%       3.64%     1,296,600
Maybelline Moisture
  Extreme                 -14.15%      4.85%      -0.51%     1,982,533
Revlon ColorStay
  Overtime                  2.27%      4.46%       0.32%     1,334,449
Revlon Moon Drops          -6.60%      4.28%      -0.07%     1,429,819
Maybelline Superstay
  Lip Color               -23.94%      3.83%      -0.95%     1,110,959
Revlon ColorStay Soft
  And Smooth              -29.86%      2.76%      -0.98%       836,749

                                  Unit                      Unit
                                 sales                     share
Brand                           % change    Unit share    % change

L'Oreal Colour Riche             -8.16%       7.95%         0.15%
Revlon Super Lustrous             3.63%       9.12%         1.19%
CoverGirl Outlast                60.82%       4.62%         2.03%
Burt's Bees Lip
  Shimmer                       -31.83%       6.77%        -2.18%
L'Oreal Infallible              215.61%       3.09%         2.21%
Maybelline Moisture
  Extreme                       -13.84%       4.73%        -0.22%
Revlon ColorStay
  Overtime                        2.81%       3.18%         0.39%
Revlon Moon Drops                -4.20%       3.41%         0.20%
Maybelline Superstay
  Lip Color                     -20.03%       2.65%        -0.33%
Revlon ColorStay Soft
  And Smooth                    -25.86%       1.99%        -0.43%

([dagger]) Sales are through drug stores, supermarkets and discount
stores (except Wal-Mart Stores Inc.) for the 52 weeks ended
November 2, 2008.