Suntan lotion and oil

Chain Drug Review, Jan 5, 2009

Suntan lotion and oil

                                    % change                % change
                                    vs. year                vs. year
Trade class          Dollar sales     ago      Unit sales     ago

TOTAL MASS MARKET    $602,281,500     6.54%    77,293,110     5.50%
DRUG STORES          $286,890,000     4.47%    34,507,570     2.13%
SUPERMARKETS         $170,281,100     3.68%    21,436,310     2.29%

Best-sellers in drug stores

Brand                    Manufacturer         Dollar sales

Neutrogena Ultra
  Sheer                  Neutrogena            $26,344,010
Coppertone Sport         Schering-Plough       $22,892,080
Coppertone               Schering-Plough       $19,710,830
Banana Boat              Energizer Holdings    $12,208,430
Hawaiian Tropic          Energizer Holdings    $10,394,090
Banana Boat Sport        Energizer Holdings     $8,293,921
Banana Boat Ultra
  Mist                   Energizer Holdings     $7,089,534
Coppertone Water
  Babies                 Schering-Plough        $6,749,195
Aveeno Active
  Naturals               Johnson & Johnson      $6,053,250
Neutrogena Fresh
  Cooling                Neutrogena             $5,829,971

                           Dollar                Dollar
                           sales      Dollar     share
Brand                     % change    share     % change   Unit sales

Neutrogena Ultra
  Sheer                    33.23%     9.18%       1.98%     2,602,565
Coppertone Sport           -0.37%     7.98%      -0.39%     2,450,548
Coppertone                -21.27%     6.87%      -2.25%     2,105,364
Banana Boat               -23.95%     4.26%      -1.59%     1,624,030
Hawaiian Tropic           -28.43%     3.62%      -1.67%     1,255,442
Banana Boat Sport           1.86%     2.89%      -0.07%       948,511
Banana Boat Ultra
  Mist                    -22.08%     2.47%      -0.84%       813,690
Coppertone Water
  Babies                    1.23%     2.35%      -0.14%       790,754
Aveeno Active
  Naturals                 13.41%     2.11%      -0.44%       628,536
Neutrogena Fresh
  Cooling                  -5.91%     2.03%      -0.22%       585,273

                            Unit                    Unit
                           sales                   share
Brand                     % change   Unit share   % change

Neutrogena Ultra
  Sheer                     25.92%     7.54%        1.42%
Coppertone Sport             0.73%     7.10%       -0.10%
Coppertone                 -20.66%     6.10%       -1.75%
Banana Boat                -23.71%     4.71%        1.59%
Hawaiian Tropic            -29.03%     3.64%       -1.60%
Banana Boat Sport           -3.27%     2.75%       -0.15%
Banana Boat Ultra
  Mist                     -22.45%     2.36%       -0.75%
Coppertone Water
  Babies                     1.54%     2.29%       -0.01%
Aveeno Active
  Naturals                   0.13%     1.82%       -0.32%
Neutrogena Fresh
  Cooling                   -8.94%     1.70%       -0.21%

* Private label brands account for 15.49% of dollar sales and
23.10% of unit sales.

([dagger]) Sales are through drug stores, supermarkets and discount
stores (except Wal-Mart Stores Inc.) for the 52 weeks ended
November 2, 2008.
COPYRIGHT 2009 Racher Press, Inc.
COPYRIGHT 2009 Gale, Cengage Learning

 

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