Pharma Industry
Industry: Email Alert RSS FeedNuvaRing campaign
Chain Drug Review, Nov 21, 2005
Organon USA has launched its first direct-to-consumer advertising campaign for NuvaRing. The initiative is designed to educate consumers on the benefits and risks of the low-dose contraceptive, made in the form of a vaginal ring. The contraceptive is said to protect against pregnancy for an entire month.
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