Facial moisturizers

Chain Drug Review, Jan 21, 2008

Facial moisturizers

                                   % change                % change
                                      vs.                     vs.
Trade class         Dollar sales   year ago   Unit sales   year ago

TOTAL MASS MARKET   $318,257,800    +7.25%    35,885,580    +2.49%
  ([dagger])
DRUG STORES         $166,680,700    +7.76%    17,749,040    +2.87%
SUPERMARKETS         $78,354,950    +4.74%     9,353,088    +0.08%

Best-sellers in drug stores

                                                          Dollar sales
Brand                  Manufacturer        Dollar sales     % change

Olay Complete          Procter & Gamble     $17,452,240       -9.33%
Olay                   Procter & Gamble     $14,422,400       -6.34%
Neutrogena Moisture    Neutrogena            $8,818,189       -1.85%
Eucerin                Beiersdorf            $8,355,328      -12.85%
Pond's                 Unilever              $8,248,434       +0.46%
Neutrogena Healthy     Neutrogena            $5,282,242      -11.15%
  Defense
Jergens Natural Glow   Kao                   $5,020,961       +0.85%
Aveeno Positively      Johnson & Johnson     $4,995,530      -13.98%
  Radiant
Aveeno Active          Johnson & Johnson     $4,530,983       +6.16%
  Naturals Ultra
  Calming
Neutrogena             Neutrogena            $4,397,124      +18.76%

                       Dollar   Dollar share                Unit sales
Brand                  share      % change     Unit sales    % change

Olay Complete          10.47%      -1.97%       2,137,848      -9.35%
Olay                    8.65%      -1.30%       1,710,301      -7.87%
Neutrogena Moisture     5.29%      -0.52%         844,251      -4.68%
Eucerin                 5.01%      -1.19%         659,641     -13.67%
Pond's                  4.95%      -0.36%       1,551,011      -4.00%
Neutrogena Healthy      3.17%      -0.67%         426,033     -12.08%
  Defense
Jergens Natural Glow    3.01%      -0.21%         749,949      +1.16%
Aveeno Positively       3.00%      -0.76%         340,972     -17.29%
  Radiant
Aveeno Active           2.72%      -0.04%         305,336      +1.34%
  Naturals Ultra
  Calming
Neutrogena              2.64%      +0.24%         394,041     +11.92%

                                    Unit share
Brand                  Unit share    % change

Olay Complete            12.04%       -1.62%
Olay                      9.64%       -1.12%
Neutrogena Moisture       4.76%       -0.38%
Eucerin                   3.72%       -0.71%
Pond's                    8.74%       -0.63%
Neutrogena Healthy        2.40%       -0.41%
  Defense
Jergens Natural Glow      4.23%       -0.07%
Aveeno Positively         1.92%       -0.47%
  Radiant
Aveeno Active             1.72%       -0.03%
  Naturals Ultra
  Calming
Neutrogena                2.22%       +0.18%

* Private label brands account for 5.3% of dollar sales and 7.43% of
unit sales.