Pharma Industry
Industry: Email Alert RSS FeedPond's is exclusive sponsor of TV event
Chain Drug Review, March 19, 2007
The Pond's antiaging skin care line from Unilever will be the exclusive sponsor of the USA Network's six-hour television event "The Starter Wife," which premieres on May 31. The deal calls for product placement for the Pond's line and Pond's being part of the program's marketing campaign.
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In addition, Unilever recently completed a contest to find the five 40-something women who best embody the Pond's brand of grown-up beauty.
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