Top 50 general merchandise brands

Chain Drug Review, May 22, 2006

Top 50 General Merchandise Brands

                                            DOLLAR SALES     % CHANGE
RANK   BRANDS                                 (ADD 000)    VS. YEAR AGO

GENERAL MERCHANDISE

  1    Duracell alkaline batteries          $191,262,600         4.2
  2    Scunci hair accessories                95,940,980        26.0
  3    Energizer Max alkaline batteries       66,058,090        -5.3
  4    Kodak Max Flash disposable cameras     62,335,220       -18.2
  5    Scotch household tape                  48,678,680         7.1
  6    Duracell all other batteries           44,973,140       -18.8
  7    Energizer all other batteries          41,793,180        14.4
  8    Polaroid 600 instant film              40,891,070       -20.4
  9    Conair hair accessories                39,252,740        39.8
 10    GE light bulbs                         36,259,400       -21.5
 11    Kodak Fun Saver disposable cameras     34,196,470       -20.8
 12    Kodak Gold conventional film           25,619,890       -36.1
 13    Kodak Gold Max conventional film       25,431,250        -4.2
 14    Energizer E2 lithium all other         25,185,190         1.9
       batteries
 15    Fuji Quicksnap Flash disposable        24,834,190       -42.0
       cameras
 16    Kodak disposable cameras               23,087,200        38.6
 17    Goody hair accessories                 21,542,380       -16.3
 18    Kodak Advantix conventional film       21,087,080       -38.8
 19    L'eggs Sheer Energy panty              20,305,760        -8.4
       hose/nylons
 20    Duracell Ultra alkaline batteries      17,894,100       -20.0
 21    Scotch Magic household tape            17,708,140         0.1
 22    Kodak Max HQ disposable cameras        17,557,040       -28.5
 23    Bic lighters                           15,837,690         9.2
 24    Sanford Sharpie markers                14,373,510        13.3
 25    Duracell Easytab zinc air              13,501,420       -19.7
       batteries
 26    Maxell blank videocassettes            13,392,680         9.4
 27    Brita water filters                    13,340,810         1.0
 28    L'eggs Silken Mist panty               13,056,660        -4.7
       hose/nylons
 29    Kodak conventional film                12,790,840       -45.5
 30    Sterilite household/kitchen            11,773,540        54.3
       storage
 31    Krazy Glue adhesives--all types        11,734,770         3.1
       glue
 32    Cosmopolitan hair accessories          11,702,310        -7.7
 33    Maxell blank CD-R                      11,461,990         6.4
 34    Kiwi shoe/vinyl polish/cleaner/wax     11,445,540         7.0
 35    Scunci No Damage hair accessories      10,991,830         6.8
 36    Crayola markers                        10,537,690        -6.9
 37    Swiffer cleaning tools/mops/brooms      9,998,383        -0.8
 38    Kodak Easy Flash disposable             9,577,764        21.4
       cameras
 39    Crayola crayons                         9,406,194        -5.9
 40    L'eggswear socks                        9,347,951       -17.6
 41    Bicycle playing cards                   9,274,441         0.7
 42    Fuji Superia Xtra conventional          9,201,813       -41.4
       film
 43    No Nonsense socks                       9,191,990       577.0
 44    Fuji Quicksnap disposable cameras       9,158,816        36.7
 45    Scunci Salon hair accessories           8,936,222        10.3
 46    No Nonsense panty hose/nylons           8,792,175         1.3
 47    Sony blank videocassettes               8,694,916         3.1
 48    Duracell Ultra all other batteries      8,663,782        -6.0
 49    TDK blank CD-R                          8,643,612        16.1
 50    Sony V blank videocassettes             8,378,273       -27.9

                                            UNIT SALES     % CHANGE
RANK   BRANDS                                (ADD 000)   VS. YEAR AGO

GENERAL MERCHANDISE

  1    Duracell alkaline batteries          37,217,020        -7.5
  2    Scunci hair accessories              29,033,440        23.1
  3    Energizer Max alkaline batteries     15,153,690       -12.2
  4    Kodak Max Flash disposable cameras    7,856,834        -8.1
  5    Scotch household tape                16,762,810         3.9
  6    Duracell all other batteries          5,870,827       -14.7
  7    Energizer all other batteries        11,427,000         6.8
  8    Polaroid 600 instant film             2,328,125       -19.4
  9    Conair hair accessories              11,652,140        34.8
 10    GE light bulbs                       10,618,070       -27.3
 11    Kodak Fun Saver disposable cameras    5,705,964       -23.1
 12    Kodak Gold conventional film          4,340,253       -34.4
 13    Kodak Gold Max conventional film      2,816,513        -6.4
 14    Energizer E2 lithium all other        2,585,737         9.9
       batteries
 15    Fuji Quicksnap Flash disposable       3,803,206       -33.7
       cameras
 16    Kodak disposable cameras              2,062,528        36.3
 17    Goody hair accessories                7,538,632       -19.3
 18    Kodak Advantix conventional film      2,155,730       -38.8
 19    L'eggs Sheer Energy panty             5,517,927       -10.5
       hose/nylons
 20    Duracell Ultra alkaline batteries     3,011,263       -19.3
 21    Scotch Magic household tape          10,056,740        -5.9
 22    Kodak Max HQ disposable cameras       1,595,956       -27.4
 23    Bic lighters                          6,570,482         5.7
 24    Sanford Sharpie markers               5,648,013        -8.7
 25    Duracell Easytab zinc air             1,693,127       -19.1
       batteries
 26    Maxell blank videocassettes           3,322,118        -6.9
 27    Brita water filters                     947,481        -1.3
 28    L'eggs Silken Mist panty              3,629,172        -9.1
       hose/nylons
 29    Kodak conventional film               1,320,532       -43.5
 30    Sterilite household/kitchen           2,629,025        20.9
       storage
 31    Krazy Glue adhesives--all types       4,465,596        -1.9
       glue
 32    Cosmopolitan hair accessories         4,042,292       -11.8
 33    Maxell blank CD-R                     2,086,412        42.7
 34    Kiwi shoe/vinyl polish/cleaner/wax    3,005,982         1.3
 35    Scunci No Damage hair accessories     3,980,275         1.8
 36    Crayola markers                       3,018,978        -6.8
 37    Swiffer cleaning tools/mops/brooms    1,640,385        -9.2
 38    Kodak Easy Flash disposable           1,036,721        26.6
       cameras
 39    Crayola crayons                       4,239,142       -11.7
 40    L'eggswear socks                      3,305,773       -22.0
 41    Bicycle playing cards                 2,747,539        -3.2
 42    Fuji Superia Xtra conventional        1,267,748       -41.1
       film
 43    No Nonsense socks                     2,427,139       437.7
 44    Fuji Quicksnap disposable cameras     1,300,911        30.9
 45    Scunci Salon hair accessories         3,093,375        12.6
 46    No Nonsense panty hose/nylons         3,224,999        -4.8
 47    Sony blank videocassettes             1,136,751        -7.5
 48    Duracell Ultra all other batteries      677,357        -2.5
 49    TDK blank CD-R                          930,020        24.6
 50    Sony V blank videocassettes           4,453,484       -38.3

Sales through drug stores for the 52 weeks ended March 19, 2006.

Source: Information Resources Inc.