Amazon.com launches jewelry store online.(Facets)
Israel Diamonds, June, 2004
Amazon Services, Inc., an Amazon.com company, has announced the grand opening of its new Jewelry Store, located at www.amazon.com/jewelry, a single shopping destination offering a large selection of high-quality rings, necklaces, pendants, bracelets, earrings and watches.
As part of its new offering, Amazon.com is providing a website feature that makes it easy for customers to inform Amazon.com if they find a lower price on a comparable product from another reputable seller. If a lower price is verified, Amazon.com will reduce its price on its website to benefit all customers--not just the customer reporting the lower price.
While a typical margin in jewelry retailing is approximately 45 to 50 percent, Amazon.com targets substantially lower margins...
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